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Functional Expertise |
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MARKET ANALYSIS AND SELECTION |
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All our communication mix are based on the broad parameters of accessibility, awareness and affordability. We put micro and macro filters to decide ‘where to go’ and ‘whom to approach’.
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Where to go |
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With the treasure of vast database, an experience across geographies, we recommend strategic towns/villages/markets or any other relevant TG specific areas to our clients. The geographical analysis helps us in focussing the brand activity to the right locations .
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Whom to approach |
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The Indian consumer varies from state to state. With a thorough understanding of their behavior a huge database of farmers, transporters, traders, mechanics, retailers etc, has been compiled after the one to one interaction with them through direct campaigns. Further they are passed through the filters of socio-cultural regions, socio economic status, prosperity index, literacy rates etc. before targeting for a particular campaign |
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