Product seeding Airtel – Nokia
INR 160 Million generated from sales to first time users, connecting 50 Lac rural customers across 40,000 villages.
20 Lacs Airtel sim’s were distributed along with 3 lacs handsets in a bundle offer which included Nokia handset with Airtel connection.
2 Cr worth Airtel recharges were sold in the entire campaign that lasted 19 K days mobilizing 33 K villages.
Airtel Nokia Handset Bundle Offer

Airtel ventured into rural India identifying an enticing growth potential. Taking forward this new technology, Airtel successfully cracked the code with rural customers creating awareness and need for mobility. The first step in this direction was to teach villagers how to use a mobile and the benefits of being mobile. This was done through interactive customer interfaces. A unique Airtel-Nokia handset bundle offer was introduced and promoted through free recharge coupons. The mobility solution empowered millions of rural customers supporting their livelihood through job alerts, weather forecast and price-related information. The impact of Airtel's rural initiative showcased phenomenal growth paradigm increasing manifold placing Airtel in a strong position.