The brand visibility of the Buddy Cup reached over 1 lac audiences ,out of which over 30,000 football buffs enjoyed the experience of the old Trafford stadium.
More than 2,500 registries were generated across 9 cities where fans captured the essence of sports taking participation to a whole new level.
Goal to dream

To launch “Budweiser brand” in India, a larger than life interactive activation was needed. The big idea was to capture the imagination of sports lovers in India through the first ever initiative where Indian football fans could register for the Bud Cup. The Bud Cup attracts amateur footballers from the world over in a six-on-six player tournament of 18 teams. The initial step was to thrill the TG by recreating the experience of Old Trafford on a 43 ft trailer, which had never been seen before. To engage and excite the TG, participants were tested for their skills in dribbling the ball, scoring goals etc. The float had football games that allowed fans to interact with brand and the concept of the Bud Cup. Fans could also register their teams on the float itself.