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Chaal Haat Haat
In-house Propertise
With the rising opportunities in rural India, brands targeted these areas for market penetration and brand awareness. Haats or weekly markets were a readymade congregation point where the rural population purchased their supplies, inspite of the same products being available at their village shops. The property “Chal Haat Haat” took brands like Colgate, Parle, Bajaj, TI – Cycle, Mahindra Tractors, Kodak Cameras, Nirma, TVS, Britannia, SIFPSA into village haats to penetrate and touch the pulse of the pulse of rural India. The property “Chal Haat Haat” presented products innovatively building a strong social need around it. This was done through product sampling, customer interface revolving around the products and product demo’s. Extensive branding at haats also grabbed the attentions of villagers. To hook more people into the activity a lucky draw was announced where coupon where distributed during pre-publicity. Stock placement, data collection, merchandising, schemes /offers at retail outlets in haats catered vital penetration. The entire campaign established a good will and brand value for all participating brands by reaching out to consumers on their time and their space.