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Dulux - My Home My Touch
Urban
To create buzz around the brand Dulux, there was a need to enhance brand visibility among the premium TG. To meet this objective, the idea of initiating “Dulux-My Home My Touch” contest was proposed, in which the participants would be required to solve a larger than life jigsaw puzzle. Brand visibility was to be created through very innovative standees and banners, in the shape of Dulux paint and paint bucket, to be placed at market places, RWAs and shopping malls. In order to further promote the idea, the brand decided to send invites to its potential TG, saying that ‘Don’t Just Paint Your Wall, Give it a Touch of Your Class’. The winning participants of “Dulux-My Home My Touch” contest could then proclaim an exclusive offer from Dulux, in which the brand would be painting their homes for free.