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Rural Entrepreneurs
200 influencers identified for JK tyres to act as brand ambassadors and spread positive word-of-mouth for the brand.
Spreading out PAN India, JK influencers have supported JK team by generating potential hot enquiries and conversions.
Sona Singh...Hariyali Ka Hero
JK tyres initiated a new relationship with its customers through an influencer program “Sona Singh…Hariyali ke Hero”. Identifying key influencers within the village through micro marketing, the most respected and prosperous farmers were honored with the title of “Sona Singh” and functioned as the face for JK tyres. The stride this campaign achieved is most evident in deep rural pockets where reach via existing sales channels is still a distant future considering its high costs. “Sona Singh” acted as the arbitrator between the brand and customer. He helped create awareness about JK Tyre and endorsed attractive schemes to prospective customers on behalf of dealerships. Considering influencers status as the successful and affluent farmer, his role included working for the betterment of the farmer along with JK tyres. Sona Singh continues to serve as an extraordinarily useful tool for exploring and enhancing new relationships, thus, propelling the brand into the spotlight.